Lori’s vision of providing Zero Defect solutions is an integral part of Appdrenaline, Inc.  Lori’s father, Edwin S. Shecter was at the forefront of the quality movement since the early 1960’s (Managing for World Class Quality, © 1992) and was a powerful influence in her life.  Lori’s dedication to providing the highest level of excellence in all her projects is evident from her many successes.  In the early 90’s, Lori rose to Vice President of Sales for Lifetime Television, a US cable network.   There she grew sales from $1 million to over $100 million during her 10 year tenure. Lori spent the last decade in digital advertising where she held National Sales positions at startups and Fortune 500 companies alike, such as Kaboose.com (now owned by Disney) and Parents.com.  Most recently, Lori created and ran North American Ad Sales for Weightwatchers.com where she increased sales to over $40 million (from $0) during a 4 year period.   Lori graduated Cum Laude from the University of Pennsylvania with a BA in Communications and has completed coursework toward her MBA at New York University.

Kris Kniaz: CTO|visionaire extraordinaire

Kris is an enterprise architect and senior IT professional with 13 years of technical development and leadership expertise. Kris’s early experience was with web consultancies such as Sapient and Business Edge Solutions where he spearheaded the redesign of websites and ecommerce solutions for clients such as LEGO and Hallmark and the development of the web-based newspaper delivery system of The New York Times.  Kris then spent 6 years with WeightWatchers.com ($200 Million+ Revenue) where he led the design and development of the global weight loss platform and rollout of the platform to several markets in Europe and Asia.  He is experienced in delivery of applications (web, EAI, SOA, enterprise and departmental level) on variety of platforms and technologies. Kris has a proven ability to lead cross-functional teams of IT professionals and business users. He is also adept in building high performance software development teams; design and implementation of department and enterprise level IT processes and he is an expert in software engineering lifecycle.  Kris has his PHD from University of Pennsylvania and Post Doctorate from Princeton University.

Temporary picture of the rest of the team