Our client is a unique medically based weight loss company that has two different consumer bases:  the physicians that offer the plan and the end user, a patient who needs to lose weight.   Our client wanted a supersonic website that would integrate with a variety of technologies, but respond as one slick application.   Because physicians are short on time, the system had to be incredibly easy to use, while at the same time helping them grow their weight loss patients. 

One additional requirement was that the client had recently moved its backend sales operations to the cloud based SaaS ERP (Enterprise Resource Planning) to NetSuite.  Therefore, the solution had to be tightly integrated with NetSuite while offering superior usability and a custom set of functionalities. The site also needed to forward  patient leads generated from their search campaigns via auto-generated emails to their physician clients.  Whew, we lost weight just reading these requirements.

Since we already knew that NetSuite was going to be the enterprise solution that would be the data host for customers, patients, transactions and sales, we needed to select a content management system that would smoothly integrate with the PHP software.  We selected an open source php based CMS that was  not only flexible and easy content management for articles, and recipes, it also offered an e-Commerce plug-in as well.  The CMS would communicate with NetSuite via NetSuite's proprietary SuitFlex* protocol - a SOAP based integration layer. Right now you are probably saying, "huh?"

*SuiteFlex is the technology toolkit for customization and business process automation within NetSuite BOS platform. SuiteFlex gives customers, partners and developers all the tools they need to easily customize all aspects of NetSuite.

The Result

A dream machine that does more then our client asked for including... increase revenue. Holds 1000's of patient records and leads, as well as functions almost automatically as a revenue generator.  Bonus feature include:

1. Interacts with direct response campaigns as well as search + forwards leads to physicians via email.
2. Integrates directly with outside digital equipment, allowing doctors to automatically capture important medical information

Services Used

Enterprise Architecture
Web Development: Ecommerce/CMS production
Integration Development (SOAP)
Custom Applet development (Java)

See NetSuite help Jane lose weight