Appdrenaline loves food.  And food manufacturers. MarDona Specialty Foods is mid-sized gourmet food company that came to Appdrenaline without a strong brand or a website that makes it easy for gourmands to buy their favorite MarDona products. We thought we could do something that would make MarDona a household name.

MarDona required a website that was scalable, dynamic, social and compatible cross-platform. In particular, the user experience had to surface up brand products with recipes, but without the flash integration typically used to accomplish this in competitor websites.  As always, the MarDona solution required the merged creativity of designers and developers, along with incomparable client service and advisement.

The Result

A smooth environment built with and open source .net content management system, an open source e-commerce platform, and You Tube technology. This seamless front-end production is efficient, practical and ultimately more impressive when you consider the client-friendly and ultra-flexible content management system that serves it.  The fact that it is actually two sites working together is invisible.  A perfect blend of e-commerce and SEO friendly content.

Added Bonus
1. Award winning design
2. Increase in sales and traffic
3.50% new recipe content
4. Five promotions, hundreds of entries
6. 25% newsletter open rates and conversions

Services Used